Have you ever felt invisible in an important meeting, even though you were well prepared? Or perhaps you’ve left a romantic date feeling like you didn’t make the impression you wanted? What about that job interview where you tried your best, but something seemed missing to convince the recruiter?

The truth is that oftentimes, small details make all the difference. And one of those powerful – but often overlooked – details is the fragrance you choose. Yes, the perfume you wear can be the key to conveying confidence, arousing attraction and making a memorable impression.

But here’s the problem: most people don’t know how to choose the right fragrance for every occasion. They end up opting for perfumes that don’t match their personality or that don’t convey the message they want. The result? A constant feeling of frustration, as if they’re always one step behind in love, business or social life.